Exergy's Minimum Advertised Price (MAP) policy is designed to uphold fair market practices and ensure a consistent value perception of our products. This policy requires all authorized retailers to adhere to a set minimum price when advertising our products. The MAP policy is crucial in preserving our brand's integrity and market positioning. It also promotes transparency for customers, making sure they receive consistent value. The policy benefits both retailers and consumers, strengthening trust and fairness in the marketplace.

Exergy has updated its MAP pricing to align with changes in the supply chain and market demands. This update comes after maintaining stable prices for three years. In this period, there have been significant shifts in supply chain dynamics and market conditions, necessitating a revision in our pricing strategy. This adjustment ensures that we continue to offer high-quality products while adapting to the evolving economic landscape, keeping our business sustainable and competitive. This change is essential for maintaining the standard of excellence that our customers expect from Exergy.

The new MAP pricing from Exergy will take effect on March 4, 2024. This date has been set to provide ample time for dealers and distributors to make the necessary adjustments and align with the updated pricing structure.

The MAP (Minimum Advertised Price) policy affects how you price Exergy products by setting a minimum price limit for advertising these products. This means you can sell the products at or above this set price, but cannot advertise or list them below this price. This policy helps maintain a consistent value perception of Exergy products across all platforms, ensuring fair competition among retailers and preserving the brand's market value.

If you do not comply with Exergy's MAP policy, there could be several consequences. These may include suspension of your ability to order and sell Exergy products, withdrawal of marketing support, or other contractual penalties as outlined in our reseller agreement. Given that Exergy operates across the US and Canada, it's essential to adhere to these policies to ensure a consistent market approach and maintain the brand's integrity across all regions.

While Exergy's MAP policy is generally consistent, we may consider exceptions on a case-by-case basis. Such exceptions are not automatic and require a formal request in writing. Each request will be evaluated carefully to ensure it aligns with our overall market strategy and brand values. Dealers wishing to discuss potential exceptions to the MAP policy should submit their requests in writing for review.

Exergy ensures compliance with its MAP policy through a mix of internal systems and external monitoring tools, which assess advertised prices across different channels. Regular audits and market analyses are integral to this process. When non-compliance is suspected, detailed investigations are conducted to verify adherence to MAP guidelines, ensuring fairness and integrity in our partnerships.

Yes, you can offer discounts and promotions on Exergy products, but these promotions must comply with the MAP policy. This means that while you can sell products at a discounted price, the advertised price must not fall below the established minimum advertised price. It's important to structure promotions in a way that aligns with the MAP guidelines to maintain brand integrity and market fairness.

Information on where to access the full list of products subject to the MAP policy.